The Truth Beneath Making Money With Blogging

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Making Money With Blogging

It's a hobby, a diversion, a fad that'll come and go. Sure, you can start a blog, but don't count on it to make you any money. That's just silly.

If you really want to improve your life, you should get an advanced degree, write a book, or even start your own business, not hang all your hopes and dreams on some stupid little blog. Nobody can make money blogging.

Well, I'll tell you. Not because I want to brag (well, maybe a little), but because most of the advice out there about monetizing your blog is complete crap.




The most conventional (and least profitable) method is selling advertising, where you allow companies to promote their products and services to your audience in exchange for a fee. You can also form partnerships with other companies, promoting their products and services as an affiliate and earning a commission each time one of your readers purchases.

The moment you decide to use your blog to make money, you're no longer just a blogger. At that moment, you also become an entrepreneur, and your blog becomes a small business.

In other words, if your goal is to make money, your blog is a lead generation mechanism. It also nurtures those leads until they are ready to purchase.

Sure, that's why many people are attracted to entrepreneurship. If you start and grow a successful business, you can make millions or even billions of dollars.

For every entrepreneur who makes millions, there are dozens who invest years of their life into companies that ultimately fail, sometimes bankrupting them in the process. It's a high risk/high reward lifestyle, and it requires more skill, smarts, and good old-fashioned work than most people can fathom.

You've seen a sales funnel, right? A company entices you with a freebie, then they offer you something cheap but irresistible, and then they gradually sweet talk you into buying more and more expensive stuff. It's a tried and true marketing tactic, and you should absolutely build a sales funnel for your blog.

A lot of bloggers launch a cheap e-book as their first product, and then they get frustrated when they don't make much money. Here's why: the real profit is at the end of the funnel, not the beginning.

Selling e-books is fine and dandy if you have half a dozen more expensive products to offer your customer afterwards, but it's downright silly if you don't. You're much better off creating and selling the expensive product first, and then gradually building cheaper and cheaper products.

You can do the same thing, even if your list is much smaller. If you have 100 subscribers, chances are two of them might be willing to buy premium products or services from you, and those two will often pay you more money than the other 98 combined.

It's not because they were stupid. They didn't get one of my emails and say, “Oh, look honey, this is a fabulous opportunity to throw our money away. Let's give this good-looking fellow $10,000 just for the hell of it.”

If you want to charge high prices, you absolutely can, but you must make big promises. Similarly, if you want to charge low prices, you absolutely can, but you must make small promises. In either case though, the value of the promise should be at least 10X the price.

No, in all seriousness, I learned all of these lessons the hard way. If you're wondering how to price your product or service, you'd be wise to heed my words.

If you're not making any money from your blog, it's hard to stay motivated to continue. The opposite is also true. For instance, how do you think I feel when I see this number pop up on my dashboard every day?.

It will also give you the funds you need to build a team around you. You can hire an assistant, a tech person, a billing person. The faster you get rid of stuff you suck at doing, the faster you will grow.



Now, a caveat: don't turn your blog into a gigantic sales pitch. You should, however, be offering something your audience wants and needs. Don't push them on it, but do make it available, and do remind them from time to time that they can purchase it.

In the end, that's what I love most about blogging: every article we publish, every course we create, every coaching call we do can change somebody's life. Maybe not always in a big way, but we touch thousands upon thousands of people, and we make their lives just a little bit better. We inform them, we inspire them, and we give them the roadmap for achieving their dreams.


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